Advertising
Bachelor of Science Degree in Advertising

Successful advertising professionals have the ability to blend creative genius with business savvy, lending a depth to their work that sells products. Unbounded curiosity and imagination fuel their motivation. Figuring out how to persuade people energizes them. It's like a game - and it's lots of fun. It's also a multi-billion-dollar business called advertising.

You can learn what it takes to build a rewarding career in advertising through the Bachelor of Science in Advertising degree program at The Art Institute Online, a division of The Art Institute of Pittsburgh. With courses such as concept development, storyboarding, online communication and art direction, you'll learn how to create the right visual message to cause the reaction you want. Courses such as brand marketing, marketing research and consumer behavior will provide you with the business foundation you'll need to understand the marketplace and develop winning strategies.

As you progress through this program, you'll find opportunities to test your creative ideas while you learn the planning and strategy behind successful advertising campaigns. When you graduate, you'll be prepared to begin your career with advertising agencies, corporate marketing departments, and print and electronic media organizations.

While you might start out in entry-level positions such as account coordinator, junior media buyer and assistant product manager, you'll be positioned to grow into opportunities in account supervision, media planning, promotions, copywriting and creative direction.

Overview

Courses:

Production Planning for Electronic Media
Color Theory
Fundamentals of Design
Digital Imaging for Multimedia & Web
Concept Development
Typography
Art Direction
Drawing & Perspective
Storyboarding
Writing Advertising Copy
Business Communications
Writing for the Spoken Word
Online Communication
Creative and Strategic Planning
Sales
Consumer Behavior
Fundamentals of Business
Persuasive Techniques
Brand Marketing
Principles of Marketing Research
Online Marketing Research
Media Planning and Buying
Web Marketing
Financial Management
Organizational Behavior
Account Planning
Strategic Management
Advertising Case Studies
Public Relations and Promotion
Global Business Perspectives
Advertising/Marketing
Copyright Law
E-Commerce
Economics
Fundamentals of Media Communication
Fundamentals of the WWW